Let’s start with hi. I’m Arpana. Founder of 1902 Marketing and elder millennial who coded MySpace, joined Facebook with a college email address, and downloaded Instagram when it was just the picture app.

Here’s my story: I unknowingly started my marketing journey when I was tasked to create content for what some might call “traditional” marketing. Print Ads. Designing and creating ads, flyers, mailers, writing newspaper articles for businesses, and eventually evolving to socials, website build outs, and all things digital.

I was a Director of Curriculum, which eventually became a dual role: Director of Curriculum & Marketing, painting a picture of education and growth for families with children who were still in the womb, through storytelling, results, and building trustworthy connections.

Realizing how much I enjoyed marketing, content creation and results-driven strategy, I immersed myself in marketing courses and certifications to teach myself the ins and outs of successful marketing, connecting the academic roots of 1902 with the realities of modern-day marketing.

Fast forward to today, I’ve built my marketing skills through hospitality brands, event marketing, restaurants, authors, dance, tv & radio interviews, studios, small town boutique grocery store - think Trader Joe’s meets sustainable local vendors, vacation rentals, and travel and leisure. And still sprinkling in and staying true to my print ads days and newspaper articles.

Print or pixels. Radio or Reels. TV commercials or TikToks.

Good marketing is memorable marketing.