1902 Marketing
Hi, I’m Arpana. Founder of 1902 Marketing, an elder millennial who coded MySpace, joined Facebook with a college email address, and downloaded Instagram when it was just the picture app. Over 16 years ago, marketing showed up as an exciting challenge at work, from ROIs, ROAS, to graphic design to social media, and I was hooked.
I've built my marketing expertise across hospitality, restaurants, breweries, authors, events, dance studios, TV and radio, a small-town boutique grocery (think Trader Joe's meets sustainable local vendors), vacation rentals, and travel and leisure.
Why the ClassPass concept for marketing?
After 16+ years working across industries, I kept seeing the same thing: great brands with big ideas and no good way to get marketing support that fit. Retainers meant paying for hours they didn't need. Project work meant starting from scratch every time. And hiring a full team wasn't always realistic, or feasible.
So I built 1902 Marketing to be what I wished existed: marketing you can use the way you'd use ClassPass. Pick the services your brand needs, use your credits when you need them, and change it up as you grow, all with one partner who knows your story and brand, works alongside your team, helps you build it, and serves as your fractional CMO.
1902 is the year marketing entered the college classroom, the beginning of marketing as an academic discipline. It felt like the right foundation for an agency that blends marketing fundamentals with everything modern marketing has become.
But there's another layer. 1 + 9 + 0 + 2 = 12. 1 + 2 = 3. In astrology, 3 is the number of communication, creativity, expression, ideas, and storytelling.
So House 03 became the House of Communication: a newsletter on marketing, ideas, creativity, and the occasional shower thought ✨ (Bonus: I'm a Gemini, so communication and curiosity are kind of baked in.)
A little math. A little astrology. A LOT of communication.
Call it coincidence, fate, or really good branding. 1902 felt right.
Print or pixels. Radio or Reels. TV commercials or TikToks.
Good marketing is memorable marketing.
Why 1902?
The Name
We’re so vain…
about the right things.
Likes are nice. A large following is nicer. But let's be blunt: 10K followers doesn't mean 10K customers.
That's where 1902 Marketing comes in. We build on strategy. Your social media, website, and content all play a part in making your brand discoverable and worth experiencing, and they work best when they're pulling in the same direction.
Choose what you need.
Some brands need a clear plan. Some need someone to run their socials. Others need a website that finally says what they mean. With a 1902 membership, you pick the support that fits, and change it as your brand grows.
Strategy behind everything.
Whatever you choose, it's guided by a plan built around your brand, your audience, and the way your business actually runs. No generic playbooks.
Support that moves with you.
Building a team or supporting the one you have, you get a marketing partner to guide, advise, and keep things moving, on your terms.
Because attention is nice. Attention that turns into people who show up, come back, and tell a friend is the point.